ongmac lismore and northern rivers agricultural farming sales and service
farming and machinery sales lismore northern nsw

Sales Parts & Service 86 Conway Street Lismore 2480

Sales Parts & Service 86 Conway Street Lismore 2480

ongmac lismore and northern rivers agricultural farming sales and service
farming and machinery sales lismore northern nsw

Sales Parts & Service 86 Conway Street Lismore 2480

Ongmac Trading Company Profile

Ongmac Trading – People, Product, Partnerships 

Ongoing changes at Ongmac… A letter to our loyal customers

Ongmac Trading is known for its professional and personalized customer service in the northern rivers region of NSW. For 38 years Ongmac and our team of dedicated staff have provided the best advice on the best brands of agricultural equipment and our commitment to excellence guarantees you a satisfying ownership experience.  Ongmac Trading is the only company in the agricultural industry that can supply such quality brands and provide a superior level of after sales support on equipment sold by them to keep you in the paddock working longer and continue building long standing customer relationships.

How it all began

Ongmac was established by Alec Marsh in 1982 in the Garage of his NRMA depot in Bangalow, NSW – formerly know as Devlin and Marsh. Alec’s Car repair business was soon overtaken by the need for local farmers and land owners requirements for chainsaws and water pumps. In 1982 Alec began selling and servicing two popular brands Onga Water Pumps and McCulloch Chainsaws. The name Ongmac is a combination of Onga “Ong”and McCulloch “Mac”. With the growing northern rivers population it didn’t take long for business to grow so Alec had no option but to relocate his business to the center of the regional growth Ballina, NSW. Combined with the subdivision of many larger farms in the area to small hobby farm blocks and the northern rivers humid climate there became a demand for grass cutting equipment. In 1984 Alec began to sell and service two popular Australian made ride on mowers Snapper and COX. Due to the ever increasing expansion in 1985 the business was moved to Lismore where Ongmac is located today (The original premises 84 Conway St).

In 1989 Alec and his now dedicated team of staff {some of whom are still employed by the company today} took on selling and servicing tractors Shibaura and Yanmar. In 1990 Yanmar was the distribution channel for John Deere compact tractors – John Deere a name renowned for the best when it comes to large broadacre equipment. With the growing industries of Sugar Cane, Tea Tree, Macadamia Nuts, and cattle farms this gave Ongmac an opportunity to enter into these previously untouched markets. The need to cater for the growing Compact Tractor and power equipment business Alec had had no option but to relocate to larger premises, Again. So in 1991 the Caltex Service Station next door came up for sale and after 3 years of negotiating Ongmac moved into the location it is in Today at 86 Conway st, Lismore.

The German chainsaw manufacturer, STIHL recognized Alec Marsh as a small engine expert so Stihl was added to Ongmac’s equipment range in 1990. STIHL and John Deere have been two of the companies in the early days of Ongmac History that sold extremely good quality machinery, and created long lasting professional relationships with Ongamc and that has helped Alec build his business into what it is today. Alec Marsh believed STIHL a family owned company themselves are the most professional and driven companies who support their dealers through good and bad times are one of the “key” reasons he is still in business today.

Offering no end of support and service to Ongmac’s growing customer base other manufacturers began looking for distributors in Lismore. After the closure of Lismore Machinery in 1991 Kubota and Silvan offered Ongmac their respective franchises. Ongmac now had a lineup of quality product that even today is not matched anywhere else in the country.

In 2017 Ongmac made a strategic move to push the Kubota brand to greater success with their ongoing support. Kubota and Ongmac are a team effort behind the growth and expansion of the local farming communities providing top quality reliable machinery and after sales service second to none.

The next few years saw a lot of changes in the Northern Rivers farming community hence the need for Ongmac to maintain its professionalism and service if it was to build on those long standing partnerships with customers and suppliers alike. Hobby farms, Council’s, Macadamia Nuts, Tea Tree, Sugar Cane, Tropical Fruits and Cattle farms make up the majority of equipment users in Lismore and surrounding areas all of which have specialist requirements. Ongmac and its team of 50 staff offer the best advice, the best quality, the best price all of which help Ongmac continue its philosophy of People, Products, Partnerships.

Looking into the Future

Over the past 38 years Ongmac Trading has acquired 1.5 acres of high visibility land with 3 street frontages along with a warehouse facility nearby enabling Ongmac to continue to grow as the leading Agricultural equipment supplier in Lismore and surrounding areas. Ongmac’s customer base include the region’s between Coffs Harbor and Tweed Heads and as far west as Glen Innes and Tenterfield

Alec Marsh’s two son’s Dean and Shane are both now equal share holders in the business after Alecs passing and take active roles in the operational side of the business. Dean has worked in the business since 1993 along with 6 years away from the business working in the Cotton and Wheat belt of North West NSW to gain some invaluable business experience. Dean is the manager of the Kubota Construction business and looks after Corporate customer accounts including Main Camp Natural Extracts and Yulgilbar station. Shane Marsh has been in the business since leaving school in the year 1999 and is the Agricultural division sales manager. Shane’s son Braxton will more than likely follow in his father’s footsteps making him 3rd Generation.

Ongmac Trading Equipment portfolio

Kubota Ag and Construction, STIHL, Honda power equipment, Howard, Silvan, Nobili, Land Pride, BERTI, Can Am Quad bikes and Utility Vehicles.